💰 Phased Budget Framework EDITABLE
Total Campaign Budget: $30,500 (phased approach)
Audience: Bfunded segmented list (warm leads)
Goal: Test → Validate → Scale
📍 PHASE 1: TEST — $500 (Weeks 1-2)
Objective: Identify winning creative-audience combination
Daily Spend: $35-40/day
Focus:
- Upload Bfunded segmented list
- Test 3 creative variants (static images)
- Measure: CTR, landing CVR, CPIC
Success Criteria: CPIC <$50, CTR >4%, Landing CVR >15%
If PASS: Proceed to Phase 2 | If FAIL: Iterate creative
📍 PHASE 2: VALIDATE — $5,000 (Weeks 3-6)
Objective: Validate scalable unit economics
Daily Spend: $180-200/day
Focus:
- Scale winning creative from Phase 1
- Add carousel + simple video variants
- Test 1% Lookalike audience
- Optimize for CompleteRegistration
Success Criteria: CPIC <$40, 50+ SAFE views, Cost per SAFE <$100
If PASS: Proceed to Phase 3 | If FAIL: Pause and optimize
📍 PHASE 3: SCALE — $25,000 (Weeks 7-14)
Objective: Maximize qualified registrations
Daily Spend: $900-1,000/day
Focus:
- Full deployment of proven creative
- Expand to 3% Lookalikes
- Heavy retargeting (engagers, site visitors)
- Urgency creative for final 2 weeks
Target: 250+ SAFE views, CPIC <$35, Fill $2.6M round
✍️ Headline Library EDITABLE
Click any headline to edit. Character counts update automatically.
Primary Headlines (40 chars max)
Your Allocation Is Reserved
27 chars
200+ Bfunded Backers Already In
32 chars
They're In — Are You?
19 chars
$2.6M Round: 70% Allocated
27 chars
Claim Your Spot by [DATE]
25 chars
Last Call: OMS Allocation
23 chars
You Know the Team. Join Them.
28 chars
Reserved for Bfunded Investors
30 chars
Singapore's First. Your Spot.
29 chars
$18M Pipeline. Proven. Ready.
30 chars
Secondary Headlines (30 chars max)
$10.6M cap | $50K minimum
27 chars
Ex-Coca-Cola & KFC team
25 chars
6 LOIs. 3+ years.
18 chars
Blind taste test winner
24 chars
Limited allocation remaining
29 chars
📄 Body Copy EDITABLE
Short Body Copy
Your Oh My Strawberry allocation is reserved. $2.6M round | $10.6M cap | 6 LOIs signed. Claim by [DATE] →
Medium Body Copy
200+ Bfunded investors secured allocation in Oh My Strawberry.
Singapore's first AI-robotic strawberry farm: $18M pipeline, blind taste test winner, 45x yield.
Join them. Limited spots remaining.
Long Body Copy
$2.6M round — 70% allocated. This is your last call to secure Oh My Strawberry allocation.
What you're investing in:
• 3+ years operating (not pre-revenue)
• 6 LOIs signed, $18M projected revenue
• Ex-Coca-Cola, KFC, Unilever team
• 45x yield vs. traditional farming
• Blind taste test winner vs. Korean imports
Minimum $50,000. Qualified investors only.
Complete registration →
🖼️ Hero Creative Concepts EDITABLE
Hero 1: Personal Allocation
Visual: Premium golden envelope / invitation aesthetic
Headline: Your Oh My Strawberry Allocation Is Reserved
Sub: Bfunded investors only • $2.6M round • Claim by [DATE]
CTA: Claim My Spot
Color: Gold + black premium feel
Best for: Previous Bfunded investors
Hero 2: Social Proof
Visual: "200+" large with investor silhouettes / avatars
Headline: 200+ Bfunded Backers Already Secured
Sub: Limited $2.6M allocation • Join them
CTA: Secure My Allocation
Color: Blue + white social proof
Best for: Engaged non-investors
Hero 3: Data-Driven
Visual: Clean data card layout — $10.6M cap, $18M pipeline, 6 LOIs
Headline: $18M Pipeline | 6 LOIs | 3+ Years Operating
Sub: De-risked agritech opportunity • $50K minimum
CTA: View Deal Terms
Color: White + green data-driven
Best for: Rational/financial investors
Hero 4: Taste Test Winner
Visual: Split-screen strawberry comparison
Headline: Winner vs. $40/kg Korean Imports
Sub: Blind taste test • Every single time
Best for: Quality-focused investors
Hero 5: The Team
Visual: 4 executive portraits
Headline: Ex-Coca-Cola. Ex-KFC. Ex-Unilever. Now Farming.
Sub: 60+ years scaling billion-dollar brands
Best for: Team-pedigree investors
Hero 6: First-Mover
Visual: Vertical farm glowing at night
Headline: Singapore's First Strawberry. Finally.
Sub: AI-robotic • 45x yield • Zero local competition
Best for: First-mover investors
Hero 7: Urgency
Visual: Countdown / limited spots indicator
Headline: Last Week: OMS Allocation Closing
Sub: $2.6M round • Final spots remaining
Best for: Retargeting (final push)
Hero 8: Problem/Solution
Visual: 9,000 km vs. 30 meters graphic
Headline: You Can Taste the 9,000 km Difference
Sub: Locally grown • AI-optimized • Always perfect
Best for: Problem-solution messaging
Hero 9: Personal Invitation
Visual: Founder looking at camera
Headline: [Name], Your Spot Is Reserved
Sub: Personal invitation • $50K minimum • Qualified investors
Best for: High-value individuals (personalized)
🎯 CTA Button Copy EDITABLE
Primary CTAs
Claim My Spot →
Secure My Allocation →
View Deal Terms →
Complete Registration →
Join 200+ Backers →
Book Allocation Call →
Access Deal Room →
Secondary CTAs
Learn More
See the Numbers
Meet the Team
Download Deck
Watch Video
Urgency CTAs
Claim Before [DATE]
Secure Final Spot
Don't Miss Out
Last Chance →
🚀 Deployment Checklist EDITABLE
Phase 1 ($500) Tasks
- Export Bfunded segmented list (CSV with emails)
- Upload to Meta Business Manager (Custom Audience)
- Create 3 hero static images
- Set up pixel event tracking (CompleteRegistration)
- Launch campaign ($35/day)
- Daily monitoring + optimization
- Phase 1 performance report
Success Metrics
| Metric | Phase 1 | Phase 2 | Phase 3 |
|---|
| Target SAFE Views | 10-15 | 50-100 | 200-300 |
| Target CPIC | <$50 | <$40 | <$35 |
| Expected Leads | 20-40 | 150-300 | 700-1,000 |